The Challenge
RentMyCar operates in Zimbabwe’s car rental market, offering a diverse fleet—from budget hatchbacks to luxury SUVs—across cities like Harare, Victoria Falls, Mutare, Bulawayo, and Kariba. Despite a strong vehicle offering, RentMyCar lacked streamlined digital capabilities: their web presence was limited, bookings were manual, and customer communication was inefficient. The company needed a scalable tech solution to modernize operations and deliver an elevated experience.
Our Solution
Launched partnered with RentMyCar to design, build, and launch a digital platform that seamlessly connects customers with the fleet offerings and automates rental workflows:
- Custom Booking Engine: A customer-facing booking flow showcasing vehicles, rates, locations, and availability.
- Automated Confirmations & Notifications: Automated email and SMS alerts for booking, pickup, and return updates.
- Admin Dashboard: Central management for vehicles, rates, bookings, and client data.
- Mobile Responsiveness: Full site experience across devices, perfect for travelers on the go.
- Data Analytics & Reporting: Live dashboards to monitor utilization, revenue, and regional demand.
Results
- Online Bookings Increased Over 70% within three months of launch, significantly reducing reliance on manual channels.
- Efficiency Gains: Staff time spent managing bookings and communication dropped by 60%.
- Enhanced Customer Experience: Clean, responsive design and automated notifications increased customer satisfaction and loyalty.
Why This Project Stood Out
- Custom Scalability: A platform built specifically for RentMyCar’s multi-location, multi-vehicle model.
- Automation-Driven Growth: Manual booking workflows were replaced by instant online processes.
- Actionable Insights: Built-in analytics gave RentMyCar visibility into operations, peak demand, and pricing strategy.
- Aligned with Brand: A polished, efficient user interface elevated the perception of the business digitally.
Client Feedback
“Launched helped us move from a manual, inconsistent booking process to a fully automated, customer-first digital platform. It’s transformed how we operate.”
— Operations Manager, RentMyCar Zimbabwe